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Navigating Sports Business

Feb 8, 2023

In celebration of Black History Month, we're featuring three separate highlights from previous episodes that touch on Black history, DEI&B in sports, and where we as an industry still need to improve.


[0:05] Kevin Warren - former Commissioner of the Big Ten - on the Big Life Series that brought 100 student-athletes...

Feb 1, 2023

Kim Pegula - President & CEO of Pegula Sports & Entertainment and Co-Owner/President of the Buffalo Bills and Buffalo Sabres - on the development project for a new stadium in Buffalo. She also discusses the team's plans to market to Toronto and Southern Ontario, part of their Designated Marketing Area (DMA).



Jan 25, 2023

Chatri Sityodtong – Founder & CEO of ONE – on the significance of ONE Championship's partnership with Amazon, and how it meshes with their broader global strategy. Their first U.S. event is less than 4 months away, and Chatri hopes to build up to 12 live events a year.


He also compares ONE to UFC, and explains...

Jan 18, 2023

What are the traits of a successful athletic director?


Heather Lyke - Director of Athletics at the University of Pittsburgh - breaks it down and explains the importance of being in sync with university leadership, especially when it comes to taking risks and making big decisions.


Listen to the full episode here:

Jan 11, 2023

Amy Azzi – Senior Director of Sports Marketing and Sponsorships at T-Mobile – on how to prepare your brand portfolio for an economic downturn.


She explains why telecom services are necessities and are therefore well-positioned to weather the storm. Still, she and her team make sure they are smart with their...