Jan 15, 2025
Kimberly Bolt - CMO at the Washington Nationals - breaks down the art and science of marketing a Major League Baseball team.
She discusses D.C.'s unique identity as a transient city and how to market to those new fans as they move to town. She also shares what her team is doing to reach younger audiences including innovative influencer marketing strategies and a summer concert at the Nationals Park.
Details:
- 2:30 - Positive momentum for baseball
- 6:45 - Social/digital marketing
- 12:10 - Marketing to different types of fans
- 16:25 - Data and science vs. art in decision making
- 20:25 - Kim’s background
- 25:55 - The Nationals Brand
- 27:15 - Attracting fans that are new to D.C.
- 30:35 - Celebrating the team’s 20th anniversary
- 33:50 - Rapid Fire Questions
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