Feb 4, 2026
There's a 100% chance we're talking about prediction markets this week.
Jeff Nelson and Charles Rolston offer advice to sports marketers on the property side wondering how aggressively to pursue prediction market partnerships, if sports betting partners maintain exclusivity, and how changing regulation will complicate the signing of these deals.
Many leagues and clubs have already established partnerships with Polymarket, Kalshi, and other players in the prediction market space.
Timestamps:
- 3:40 - Are prediction markets the new crypto?
- 9:00 - Has the money dried up from traditional sports betting platforms?
- 12:45 - Deals that have already been signed
- 19:35 - What % of teams will have a prediction market partner in the next 12 months?
- 26:14 - Placing trades on the Swift-Kelce
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