Feb 18, 2026
If your sponsorship budget was about to be cut, what data would you cite to defend it?
AJ & Charles share insights & ROI data from Navigate's 20+ years of sponsorship consulting to explore why sponsorship works, how it compares to other marketing channels, and how to spend strategically to see true ROI.
Will you be at NSF in St. Louis? Make sure to say hi to Charles while you're in town. Get in touch at Charles@NVGT.com
Timestamps:
- 3:40 - Do sponsorships work?
- 7:00 - Brands that should steer clear of sponsorships
- 11:25 - Sponsorship is not purely a marketing investment
- 17:25 - Trends & growth
- 21:00 - Using sponsorship to reach a fragmented, global audience
- 22:30 - Predictions for the next 12-24 months
Revisit our podcast with T-Mobile's Amy Azzi: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f840f232ca6e253547&ppepisode=c2641669c5f08ef945885ff03fea24f1
For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.