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Navigating Sports Business


Apr 29, 2026

The NBA is officially taking bids and vetting investors for NBA Europe.

 

AJ and Charles discuss the value proposition for investors, the upside and risk for the NBA, and what this means for the global basketball ecosystem.

 

They also explore which other leagues should be considering international expansion, and what that looks like in practice.

 

Timestamps:

  • 1:15 - NBA Europe & the global basketball ecosystem
  • 4:15 - The impact on EuroLeague & existing leagues
  • 13:40 - Investor concerns
  • 15:50 - Basketball Africa League
  • 21:05 - Promotion & relegation in an open league model
  • 23:20 - Winners & losers
  • 26:20 - Which league is next?


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