Aug 19, 2026
The average sports fan spends $3,600 per year watching and supporting their favorite teams. Twice what they spend putting gas in their car.
Ticket prices, subscription costs, and other expenses continue to rise. AJ and Charles look into the inflation-adjusted numbers to determine what's driving the increases and if we're on a sustainable trajectory.
They also discuss ways that properties and brand sponsors can mitigate the expenses for fans.
Timestamps:
- 0:35- The cost of being a fan
- 3:45 - Does expense change fan behavior?
- 14:55 - How sponsors and brands can reduce fan friction
- 18:35 - What’s driving cost increases?
- 23:55 - Predictions
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