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Navigating Sports Business

Apr 7, 2021

Amy Latimer is the President of TD Garden, home to the NHL's Boston Bruins and NBA's Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit.

On this week's episode, Amy joins AJ to discuss how she was able to overcome the challenges of 2020, and how TD Garden's business emerged from the shutdown stronger than ever. They elaborate on the future of live sports, including mobile betting in venues, and new forms of fan engagement.

Amy also highlights the innovations, mindset, and hard work that got her to this point in her career.



1:50 - Adapting to COVID-19

6:30 - Innovations in facility management

13:20 - Mobile Betting

15:45 - Equality in sports

20:15 - Fan experience 

22:20 - What’s next for Amy?

24:25 - Following in Amy’s footsteps

30:15 - Favorite memories from TD Garden

33:30 - Former athletes in the C-suite

36:10 - Rapid Fire questions