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Navigating Sports Business

Jun 30, 2021

Val Ackerman was the founding President of the WNBA. Now she draws on her years of experience as a professional basketball player, executive, and journalist in her role as Commissioner of the Big East.

She joined the Big East in 2013 while the conference was reeling from the departure of 7 member schools. She...

Jun 23, 2021

Nick Kelly on the importance of getting access to decision-makers when pitching a brand like Anheuser-Busch, and why smaller properties should "stay local" when trying to make a deal happen.

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Jun 16, 2021

This week AJ interviews Nick Kelly - President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev.

They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in...

Jun 9, 2021

Burke Magnus - President of Programming and Original Content for ESPN - discusses why building a community of sports fans might actually be more important than the quality of sports content, and how a mobile-based co-viewing platform could be the next big innovation in broadcasting.

AJ Maestas details how international...

Jun 2, 2021

Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - joins the show with guest host Jeff Nelson.

Matt shares what it was like to transition into a new role during the COVID-19 pandemic. They also discuss what makes A-B one of the largest and most successful brands in the sports industry, including their...