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Navigating Sports Business

Jul 28, 2021

Episode recorded in June 2021, prior to the ending of Larry Scott's Commissioner term.

Larry Scott - Former Commissioner of the Pac-12 - joins the show to talk about his experience leading a Power 5 conference, including his biggest successes and greatest challenges from the past 12 years on the job.

He and AJ discuss...

Jul 21, 2021

Val Ackerman - Big East Commissioner - on why the name, image and likeness era is one of the most momentous junctures in NCAA history.

When student-athletes are selecting a school to attend, they look for the best personal fit in terms of coaching staff, facilities, playing time, academics, proximity to home, and now...

Jul 14, 2021

Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it.

She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make...

Jul 7, 2021

Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - shares the biggest lessons he's learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch.

Jeff Adams...