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Navigating Sports Business

Feb 23, 2022

Chris Overholt - President and CEO of OverActive Media - shares what traditional sports properties can learn from the rise of esports, and how they should be preparing their investments in the broader gaming world.


Conversely, he also gives his thoughts on what esports organizations can take from traditional...

Feb 16, 2022

Mid-American Conference Commissioner, Jon Steinbrecher, gives us the G5 perspective on all of the hot topics we're seeing in college sports. 


Jon has been a conference Commissioner since 1994, making him the second longest-tenured Commissioner at the FBS level. He has been in the room when major decisions have been...

Feb 9, 2022


In honor of Super Bowl LVI and Tom Brady's retirement, we're featuring a highlight from our interview with Justin Toman, Head of Sports Marketing for PepsiCo. 


Justin highlights the brand's strategy around the Super Bowl and why they chose Pepsi as the sponsor of the halftime show rather than the other brands in...

Feb 2, 2022


George Kliavkoff - Commissioner of the Pac-12 - joins AJ Maestas to discuss the major trends in college athletics like CFP expansion, NIL, and potential football rule changes.


George talks about how his career outside of college athletics has prepared him for his new role, and what that transition has been like so...