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Navigating Sports Business

Jan 25, 2023

Chatri Sityodtong – Founder & CEO of ONE – on the significance of ONE Championship's partnership with Amazon, and how it meshes with their broader global strategy. Their first U.S. event is less than 4 months away, and Chatri hopes to build up to 12 live events a year.


He also compares ONE to UFC, and explains...

Jan 18, 2023

What are the traits of a successful athletic director?


Heather Lyke - Director of Athletics at the University of Pittsburgh - breaks it down and explains the importance of being in sync with university leadership, especially when it comes to taking risks and making big decisions.


Listen to the full episode here:

Jan 11, 2023

Amy Azzi – Senior Director of Sports Marketing and Sponsorships at T-Mobile – on how to prepare your brand portfolio for an economic downturn.


She explains why telecom services are necessities and are therefore well-positioned to weather the storm. Still, she and her team make sure they are smart with their...

Jan 4, 2023

David Cipullo - Principal at Tigertail - spent 14 years working around the world before returning to the U.S. to start his own firm. He draws from that experience to share with our listeners advice for international strategy in both sponsorship and media.



4:20 - David’s 14 years overseas

10:30 - Infront...