Oct 25, 2023
John Koller - Global CMO at HP - on the role of AI in sports marketing, and the areas where he sees near-term opportunities.
He predicts that creative campaigns will be personalized at scale using AI, especially as teams look to expand their reach beyond the U.S.
Oct 18, 2023
John Koller - Global CMO at HP - leads marketing and sponsorship for one of the original Silicon Valley brands. His career path has taken him through some of the most innovative sides of our industry, including stops at Twitch, Hard Rock, and PlayStation. He joins Jeff Nelson to discuss how that varied experience is...
Oct 11, 2023
Charlie Hussey – Deputy
Commissioner/COO at the SEC – discusses the history of realignment
in the SEC, and compares the additions of Texas and Oklahoma to the
other two waves of realignment that the conference has seen since
the early '90s.Adding Arkansas and
South Carolina in 1990 was driven by the desire to...
Oct 4, 2023
Charlie Hussey -
Deputy Commissioner/COO at the SEC - on the evolution of college
athletics, and how he feels about the state of the
conference.
He and Jeff Nelson
discuss the continuous, regional footprint of the SEC despite
adding Texas and Oklahoma, and why they're comfortable with the 16
schools they currently...