Oct 25, 2023
John Koller - Global CMO at HP - on the role of AI in sports marketing, and the areas where he sees near-term opportunities.
He predicts that creative campaigns will be personalized at scale using AI, especially as teams look to expand their reach beyond the U.S.
Oct 18, 2023
John Koller - Global CMO at HP - leads marketing and sponsorship for one of the original Silicon Valley brands. His career path has taken him through some of the most innovative sides of our industry, including stops at Twitch, Hard Rock, and PlayStation. He joins Jeff Nelson to discuss how that varied experience is...
Oct 11, 2023
Oct 4, 2023