Apr 29, 2026
The NBA is officially taking bids and vetting investors for NBA Europe.
AJ and Charles discuss the value proposition for investors, the upside and risk for the NBA, and what this means for the global basketball ecosystem.
They also explore which other leagues should be considering international expansion, and what...
Apr 22, 2026
Mike Dillon – CFO of the Pittsburgh Penguins – on the "triangle offense" of ticketing, marketing, & strategy that allows them to react to data models and test new initiatives throughout the season.
He cites the example of optimizing games with lower projected attendance by adding indoor fireworks shows - safely.
Apr 15, 2026
Katie Bynum Aznavorian — Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee — breaks down how Team USA built on the momentum of past Olympic Games at the Milano Cortina 2026 Olympics.
That approach led to even greater growth in performance, fan sentiment, and engagement compared...
Apr 8, 2026
Sponsorship budgets often compete with digital and social advertising that offer clear, measurable conversion rates.
Rather than treating sponsorships like a pure media buy, experienced marketers understand the downstream impact on sales, employee morale, brand perception, and reach across markets.
Listen to the...
Apr 1, 2026
Special predictions episode: AJ and Charles give their thoughts on the next 12-months in sports business.
What will be the price tag for Seattle Seahawks? Will the NBA expand? Will the NFL add an 18th game? How many private capital deals reach college athletics? We'll revisit these predictions next year to see what we...