Jul 29, 2026
AJ Maestas and Ally Corbin recap Navigate's fan friction study and Ally's presentation at the SBJ Brand Innovation Summit.
Fans remember the brands that provide a practical benefit, not just a logo. Ally shares key insights and the best practices we're seeing today.
Jul 22, 2026
Jul 15, 2026
Eddie Lewis - two-time World Cup player for the U.S. and founder of TOCA Soccer - on the two eureka moments that led to the creation of TOCA Social.
TOCA supports training for high-level athletes but also a fun soccer experience for the casual fan.
Jul 8, 2026
For this year's brands-only workshop at SBJ BIS - Navigate's custom insights team conducted a robust study of sports fans and where they perceive friction points in the fan experience. Ally Corbin presented the findings along with Navigate's recommendations for brands looking to build relevance and affinity through...
Jul 1, 2026
"Our primary brand value, the thing that people choose us for...is about fun and entertainment."
Radhika Duggal – CMO of Major League Soccer – on how MLS used consumer research, stakeholder feedback, and competitive analysis to define its brand.
She explains why creating a fun, inclusive experience is at the...