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Navigating Sports Business

May 19, 2021

Burke Magnus is often the person who decides what sports content we get to see on TV in his role as EVP, Programming and Original Content for ESPN.

He and AJ discuss how he got to where he is today, what makes a good partner for ESPN, and why co-viewing might be the next big innovation in sports media.



1:45 - Burke’s background

8:40 - The future of the CFP

13:25 - COVID-19’s impact on ESPN

16:20 - The future of sports media

27:00 - UFC, NBA, and how properties succeed in 2021

30:35 - FAANG companies and sports

33:40 - Co-viewing in the future

39:55 - Sports betting

44:05 - Rapid Fire Questions