Preview Mode Links will not work in preview mode

Navigating Sports Business


Jul 14, 2021

Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it.

She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the #2 beer brand in the country, and why keeping fans connected at a local level will be more important than ever in a post-pandemic world.

Management Leaders for Tomorrow: https://mlt.org/ 

 

Details:

1:35 - Azania’s Background

5:50 - Diversity & Inclusion at A-B

11:30 - Beginning a new role at the start of a pandemic

15:50 - Reacting quickly as a brand

20:10 - Michelob Ultra is the #2 beer brand in the country  

23:00 - Leveraging an influencer program

27:45 - Rapid Fire Questions