Jul 14, 2021
Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it.
She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the #2 beer brand in the country, and why keeping fans connected at a local level will be more important than ever in a post-pandemic world.
Management Leaders for Tomorrow: https://mlt.org/
1:35 - Azania’s Background
5:50 - Diversity & Inclusion at A-B
11:30 - Beginning a new role at the start of a pandemic
15:50 - Reacting quickly as a brand
20:10 - Michelob Ultra is the #2 beer brand in the country
23:00 - Leveraging an influencer program
27:45 - Rapid Fire Questions