Sep 29, 2021
Ishwara Glassman Chrein - President of Chicago Fire FC - met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement.
They also talk about Ishwara's résumé before joining the Fire, and how her background outside of sports has prepared her for her current role.
2:00 - Ishwara’s Background
2:45 - Creating and monetizing content
7:20 - Chicago Fire
13:05 - Women in professional sports
22:00 - The future of MLS
26:35 - Sponsorship and The Fire’s Success
30:00 - Rapid Fire Questions