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Navigating Sports Business

Sep 29, 2021

Ishwara Glassman Chrein - President of Chicago Fire FC - met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement. 


They also talk about Ishwara's résumé before joining the Fire, and how her background outside of sports has prepared her for her current role. 



2:00 - Ishwara’s Background 

2:45 - Creating and monetizing content 

7:20 - Chicago Fire 

13:05 - Women in professional sports 

22:00 - The future of MLS

26:35 - Sponsorship and The Fire’s Success 

30:00 - Rapid Fire Questions 

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