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Navigating Sports Business

Jan 19, 2022

Chris Overholt - President and CEO of OverActive Media - on the rise of esports and gaming, and what it means for the future of sports fandom. 


Chris and AJ discuss how OAM's esports model reflects traditional sports properties that own and operate teams in multiple leagues. They also examine how brands can use esports to authentically reach younger generations. 



2:00 Chris Overholt's background 

6:30 OAM: A media company for the 21st century

19:40 How traditional sports properties reach an esports audience

23:45 The future of esports fandom

34:45 Crypto, gambling, and emerging trends

39:35 Rapid Fire Questions



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