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Navigating Sports Business

Nov 23, 2022

Heather Lyke - Director of Athletics at the University of Pittsburgh - breaks down the current landscape in collegiate athletics. She explains why the ACC's combination of strong academics, as well as athletics, positions them to compete nationally despite the larger budgets found in the SEC and Big Ten.



  • 4:10 - Heather’s experience as a student-athlete at the University of Michigan
  • 8:30 - NCAA rule changes
  • 19:00 - Heather’s time at Ohio State
  • 27:40 - Rapid Fire Questions




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