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Navigating Sports Business

Apr 5, 2023

Sandra Richards - Managing Director, Head of Global Sports & Entertainment at Morgan Stanley - discusses how her team's sponsorship strategy amplifies important messaging around financial education.


She and AJ also touch on the significance of athlete ownership in professional sports, Sandra's career path, and the children's book she authored.


2:20 - Sandra’s role at Morgan Stanley

3:50 - Athlete ownership of professional teams

5:20 - The Morgan Stanley brand & financial education

16:30 - Rice and Rocks: Sandra’s children’s book

19:50 - The Women Leaders in College Sports National Convention

24:30 - Rapid Fire Questions



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