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Navigating Sports Business

May 31, 2023

Chris Davis - Chief Marketing Officer & Senior Vice President of Merchandising at New Balance - offers a great look into his philosophy for innovation and constant industry disruption. He explains how sports and culture have never been more intertwined than they are today, and what that means for brands like New Balance that are looking to establish themselves at that intersection.



1:30 - Chris’s background

7:40 - Diverse perspectives

10:10 - The million dollar internship - Darius Bazley

12:30 - The ultimate challenger brand

21:25 - the 50-30-20 Strategy

30:25 - Recruiting athlete endorsers

37:20 - Marketing in baseball vs. other sports

43:55 - Recession-proofing

49:00 - Rapid Fire Questions


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