Aug 23, 2023
For the 75th episode of Navigating Sports Business, Shawn Quill - National Sports Industry Leader at KPMG - discusses KPMG's unique role in sports as both a brand sponsor, and as an agency, working with properties on tax consulting as well as other more niche business challenges.
Shawn also shares his thoughts on which sports and leagues make the most compelling targets for sponsors and private equity investors, including the NWSL and soccer in general. KPMG has a significant history of investing in women's sports, especially when it comes to women's golf and the LPGA.
1:50 - KPMG’s role in sports
9:20 - Sponsorship decisions
16:30 - Shawn’s background
23:05 - KPMG’s investments in women’s sports
27:55 - Other investments in sports
32:00 - Private equity in sports
38:30 - Mistakes to avoid when pitching a partner
40:15- Rapid Fire Questions