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Navigating Sports Business

Sep 6, 2023

Steve Lauletta - President of 23XI Racing - details what it's like to build a NASCAR team from the ground up alongside Michael Jordan and Denny Hamlin.


He and AJ Maestas discuss the role of sponsorship in NASCAR and how it differs from other sports properties. They also touch on 23XI's unique positioning and their role in rejuvenating NASCAR's audience as they attract a more diverse audience to the sport.



1:35 - The 23XI Racing Story

7:05 - Sponsorship in NASCAR 

11:20 - Building a more inclusive culture

18:55 - The future of NASCAR

22:55 - Rapid Fire Questions


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