Sep 6, 2023
Steve Lauletta - President of 23XI Racing - details what it's like to build a NASCAR team from the ground up alongside Michael Jordan and Denny Hamlin.
He and AJ Maestas discuss the role of sponsorship in NASCAR and how it differs from other sports properties. They also touch on 23XI's unique positioning and their role in rejuvenating NASCAR's audience as they attract a more diverse audience to the sport.
1:35 - The 23XI Racing Story
7:05 - Sponsorship in NASCAR
11:20 - Building a more inclusive culture
18:55 - The future of NASCAR
22:55 - Rapid Fire Questions