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Navigating Sports Business

May 22, 2024

J.J. Gottsch - CEO of the Austin Gamblers - explains how he transitioned to running a Professional Bull Riders team after more than two and a half decades working in baseball.


The team-based model of PBR aligns more closely with other professional sports, so that new fans feel a familiar atmosphere despite many being previously unacquainted with bull riding.



  • 1:40 - J.J.’s baseball background
  • 11:25 - Moving to the Austin Gamblers
  • 18:20 - The Ride docuseries
  • 20:15 - Who are the bull riders?
  • 22:15 - The team model
  • 27:20 - The outlook for season 3
  • 31:45 - Rapid Fire Questions


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