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Navigating Sports Business

Jan 11, 2023

Amy Azzi – Senior Director of Sports Marketing and Sponsorships at T-Mobile – on how to prepare your brand portfolio for an economic downturn.


She explains why telecom services are necessities and are therefore well-positioned to weather the storm. Still, she and her team make sure they are smart with their sponsorship spend, and maintain a focus on measuring ROI.


Listen to the full episode here:


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