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Navigating Sports Business

Nov 22, 2023

Jon Steinbrecher - Commissioner of the Mid-American Conference - on the origins of MACtion in November and why midweek football games do so much to drive exposure for the schools in the MAC.


He and AJ discuss the benefits that come with that exposure, such as recruiting advantages for coaches and increased brand awareness. They also highlight some of the challenges that midweek games create, particularly for campuses on game day.


Listen to the full episode here:


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