Preview Mode Links will not work in preview mode

Navigating Sports Business

Sep 15, 2021

Former Pac-12 Commissioner - Larry Scott - on the success of the conference's media deal, and what he would have done differently regarding the launch of the Pac-12 Network. 

The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue equally between schools. 

The Pac-12 Network project was not originally launched with profit in mind, but rather focused on exposure. The recruiting advantage of that exposure directly impacted the Pac-12's success across multiple sports, especially women's basketball. 

Listen to the full interview with AJ Maestas here: