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Navigating Sports Business

Dec 6, 2023

Mat and Justin Ishbia – Governor and Alternate Governor of the Phoenix Suns and Mercury – on their ground-breaking decision to broadcast their games over-the-air for free. Additionally, they distributed 25,000 antennas to support their community and grow their fan base.


While the future of sports media remains uncertain, the Suns and Mercury have now established themselves as pioneers of the free-to-air model.


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