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Navigating Sports Business


Mar 11, 2026

What is the most common mistake athletic departments are going to make as private capital enters college sports?

 

AJ and Charles give their thoughts:

 

1) How are you spending the money?

2) Are you maintaining optionality for the future?

3) Are incentives properly aligned?

 

Private equity is looking for a return on investment, so schools are going to need to optimize their revenues, and not use the funds to cover up short-term gaps.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=0274a79bbace9aa1eff963137011a31e

 

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