Jul 1, 2026
"Our primary brand value, the thing that people choose us for...is about fun and entertainment."
Radhika Duggal – CMO of Major League Soccer – on how MLS used consumer research, stakeholder feedback, and competitive analysis to define its brand.
She explains why creating a fun, inclusive experience is at the heart of the league's identity.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=0485ea629690be3624d73b7eee3a7873
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