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Navigating Sports Business

Apr 12, 2023

In celebration of the new movie, Air, which tells the story of Sonny Vaccaro and Nike's recruiting of Michael Jordan, we're featuring Sonny telling part of that story on our podcast in 2021.

Sonny (played in the movie by Matt Damon), mentions Rob Strasser (Jason Bateman), and David Falk (Chris Messina), and details his strategy for recruiting not just Michael Jordan, but Kobe Bryant and LeBron James as well.

Listen to the full episode here:

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