Preview Mode Links will not work in preview mode

Navigating Sports Business

Mar 13, 2024

Meredith Batcheller - Head of Global Sports Marketing at Adobe - explains the "why" behind some of their most exciting sports partnerships, including MLB and the NWSL.
 
 
She also shares how her experience on the agency side of the business, and her time as a student athlete, have prepared her for success in her...


Mar 6, 2024

Julie Roe Lach – Commissioner of the Horizon League – on how the House v. NCAA lawsuit is impacting her conference and the mid-major level of college athletics.

 

The Horizon League is not a named defendant in the case, limiting the information that she and her team receive. However, they still manage to keep their...


Feb 28, 2024

Whit Babcock – Director of Athletics at Virginia Tech – on the possibility of NFL-style contracts finding their way into college football, and why he thinks that future is not dissimilar from the present.

 

Listen to the full episode here: 


Feb 21, 2024

In our first ever internal podcast, Navigate's new EVP of Consulting, Anne Ristau, joins the show to discuss her time as Head of Sponsorships for Dell and how she is using that experience now in her new role.

 

Anne will also be joining Navigating Sports Business as a recurring host, so keep an eye out for future...


Feb 14, 2024

Rick Schlesinger – President of Business Operations for the Milwaukee Brewers – explains why MLB expansion is more viable now than in years past due to the lessening importance of the size of a media market which opens up more cities as potential suitors for a new franchise.

 

Listen to the full episode here: