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Navigating Sports Business

Aug 25, 2021

Buffalo Bills and Sabres Co-Owner Kim Pegula is the only female president in both the NFL and NHL. She shares her experiences and her thoughts on women in sports and what the industry can do to continue improving diversity and inclusion efforts.

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Aug 18, 2021

Will the XFL ever make a comeback?

In this highlight from our very first episode, Oliver Luck - former XFL Commissioner - explains what a potential competitor to the NFL or college football would need to get right in order to succeed.

He also shares some of his favorite innovations that the XFL made in terms of...

Aug 11, 2021

With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing.

His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of...

Aug 4, 2021

Azania Andrews - VP, Connections at Anheuser-Busch - on how their organizational culture and their "bias to action" allow them to react quickly to trends and to build nationally lauded marketing campaigns in sometimes only a few hours. 

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