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Navigating Sports Business

May 31, 2023

Chris Davis - Chief Marketing Officer & Senior Vice President of Merchandising at New Balance - offers a great look into his philosophy for innovation and constant industry disruption. He explains how sports and culture have never been more intertwined than they are today, and what that means for brands like New...


May 24, 2023

Richard Lapchick – Director of The Institute for Diversity & Ethics in Sport (TIDES) and President of The Institute for Sport and Social Justice (ISSJ) – shares an incredible story about the power of sports, and his personal relationship with Nelson Mandela.

 

After being inaugurated as president of South...


May 17, 2023

Josh Brooks - the Director of Athletics at University of Georgia - sheds some light on the life of an SEC AD during an immensely successful period, including back-to-back national championships in football.

 

He details the highs and lows of the job, including the elation of victory, and then the reality that you are...


May 10, 2023

Terrell Jones - Head of Sports Strategic Partnerships at Flexpower - on how to be strategic with your endorsement budget with an economic recession looming, and how being smart with your money is crucial regardless of the situation.

 

He shares his preference for targeting up-and-coming athletes that "grow with the...


May 3, 2023

Chris Pezman - Vice President for Athletics at the University of Houston - breaks down the transition to the Big 12, and the work that still needs to be done to compete at that level.

He and AJ also discuss his first stint at UH as captain of the football team, the unlikely story of how he got a new stadium built as one...