Jan 29, 2025
Randy Freer - Media Expert, Former Hulu CEO, & CEO of the Freer Company - shares his unique perspective on streaming, media fragmentation, the new NBA rights deal, and the viability of different models for viewing live sports.
He also discusses the changes he foresees for the next generation of sports fans and media...
Jan 22, 2025
Jared Orton – President of the Savannah Bananas – on the goal of offering affordable tickets to fans despite challenges with the secondary ticket market.
Fake tickets and price gouging are commonplace, and the Bananas are doing what they can to protect their fans and allow easier access to their games.
Listen to...
Jan 15, 2025
Kimberly Bolt - CMO at the Washington Nationals - breaks down the art and science of marketing a Major League Baseball team.
She discusses D.C.'s unique identity as a transient city and how to market to those new fans as they move to town. She also shares what her team is doing to reach younger audiences including...
Jan 8, 2025
Jan 1, 2025
Quentin Paquelier - CMO of Club América - leads marketing for the biggest soccer brand in North America. Their games average more viewers in the U.S. than any other soccer club in the world.
Quentin considers the U.S. to be a "second primary market" and explains the challenge of engaging with so many fans...