Mar 26, 2025
Vincent Pierson and Curtis Walker - Co-Founders of The Black Sports Business Academy - highlight how they're engaging with the HBCU family to provide programming and resources with the ultimate goal of improving equity in the sports industry.
If you'd like to help support their mission, or if you're a student...
Mar 19, 2025
Randy Freer - Media Expert, Former Hulu CEO, & CEO of the Freer Company - explains why we need to adopt updated metrics for measuring ratings. He shares the example of the NBA, which seems to be more popular than ever across media platforms, despite ratings concerns early in the season.
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Mar 12, 2025
Lynn Holzman - VP of Women's Basketball at the NCAA - breaks down the excitement for this year's March Madness and the record-setting growth metrics surrounding women's basketball.
Lynn also discusses her time as a conference commissioner, her background as a student athlete, and addresses the continued inequity we...
Mar 5, 2025
Kimberly Bolt – CMO at the Washington Nationals – on marketing to fans who have recently moved to D.C. for work or school. They approach new fans with a two-pronged approach of excellent fan experience at Nationals Park, and brand storytelling that builds emotional connections between fans and players.
Listen to...