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Navigating Sports Business

Jun 2, 2021

Matt Davis - Head of U.S. Sports Marketing at Anheuser-Busch - joins the show with guest host Jeff Nelson.

Matt shares what it was like to transition into a new role during the COVID-19 pandemic. They also discuss what makes A-B one of the largest and most successful brands in the sports industry, including their commitment to data and analytics, the importance of flexibility, and their process for staying ahead of new trends.


2:05 - Jeff and Matt enjoy an A-B beverage

2:50 - Matt’s new role as Head of U.S. Sports Marketing

8:10 - Surprises from the pandemic

13:00 - Matt’s Background

23:25 - Research and data in building strategy

30:45 - Changing trends in sports marketing

36:45 - Innovations from the pandemic that are here to stay

40:20 - Rapid Fire Questions