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Navigating Sports Business

Jun 16, 2021

This week AJ interviews Nick Kelly - President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev.

They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in the U.S. can engage with fans of international clubs.



1:55 - Transitioning from AB InBev to Charlotte FC

4:30 - Launching a new club during COVID-19

10:45 - Looking back to years on the brand side

17:50 - How to get a deal with AB InBev

22:00 - Nick’s perception of MLS

35:55 - The future of MLS

39:00 - Sports gambling

42:15 - Rapid Fire Questions