Preview Mode Links will not work in preview mode

Navigating Sports Business

Mar 16, 2022

Dr. Robert Cialdini is is the author of the best-selling book, Influence, and is an expert on psychology and human behavior. His research spans sports fandom, business, and beyond. He and AJ Maestas discuss the 7 principles of persuasion:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Social Proof
  • Unity


Bob shares how to use these principles to ethically inform and influence people in a business setting, including best practices for negotiation, price setting, and messaging. 



2:55 - What the sports industry can learn from experts like Bob

10:50 - The 7 Principles of Persuasion

21:05 - Using Bob’s work in Sports

28:05 - Bob’s research on sports fandom


Find Bob's books and his new course (coming Autumn 2022) here:

Link to the research Bob mentioned:

Link to Sapiens by Yuval Noah Harari:

For more insights, visit our LinkedIn page and learn more about Navigate at