Preview Mode Links will not work in preview mode

Navigating Sports Business

Mar 23, 2022

Gretchen Sheirr - President of Business Operations for the Houston Rockets - spent 20 seasons with the team before ascending to her current role in 2021. 


Over that stretch, she pioneered new ticketing practices, and became one of our industry's leading experts on digital ticketing. She join AJ Maestas to discuss the lessons she's learned over the course of her career, some best practices for ticketing and venue management, and how we as an industry can improve when it comes to DE&I practices. 



1:30 - Gretchen’s career path/staying with the same organization

7:27 - Ticketing

11:40 - Rockets Owner, Tilman Fertitta

14:00 - Lessons from the COVID-19 experience

20:05 - DE&I in sports

24:05 - Rapid Fire Questions


For more insights, visit our LinkedIn page and learn more about Navigate at