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Navigating Sports Business

Apr 13, 2022

Keia Clarke - CEO of the New York Liberty - joins the show to discuss the bright future of the Liberty and the WNBA as a whole.


She shares with AJ Maestas her career path and how she made the transition from marketing to operations, and now to the role of CEO. They also touch on the Liberty's investment in custom market research and the work they're doing with Navigate.



2:15 - The $75M investment in the WNBA

4:50 - The Tsai Family

9:05 - Following in Keia’s footsteps

14:15 - DEI in Sports

17:45 - YES deal and the Liberty’s star power

28:10 - Rapid Fire Questions


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