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Navigating Sports Business

Jun 29, 2022

Sarah Hirshland - CEO of the United States Olympic & Paralympic Committee -  joins AJ Maestas to discuss the three main priorities of the USOPC. 

  1. Supporting their elite athletes holistically.
  2. Improving and growing inclusive sports culture.
  3. Growing the Olympics with a new generation of fans. 

Sarah also serves on the IOC Olympic Programme Commission helping decide which sports and events are held in the Olympic Games.


2:00 - The role of the USOPC

13:20 - Doping in the Olympics

17:40 - Sports doc series

20:50 - LA28

27:30 - The top 3 priorities for the USOPC

28:50 - Gender equity in sports

32:35 - Rapid Fire Questions


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