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Navigating Sports Business

Mar 9, 2022

George Kliavkoff - Commissioner of the Pac-12 - on the 3 main factors he's focusing on for the conference's upcoming media rights negotiations, with the current deal expiring in 2024.


  1. Revenue
  2. Broad Distribution
  3. Competitive Advantage


The current media rights deal expires in 2024, so these negotiations will be taking place soon.


Listen to the full interview from 2-2-22 here:


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