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Navigating Sports Business

Feb 9, 2022


In honor of Super Bowl LVI and Tom Brady's retirement, we're featuring a highlight from our interview with Justin Toman, Head of Sports Marketing for PepsiCo. 


Justin highlights the brand's strategy around the Super Bowl and why they chose Pepsi as the sponsor of the halftime show rather than the other brands in their portfolio. He also shares the story of how he won the University of Michigan's Male Athlete of the Year award over Tom Brady in 1999. 


Listen to the full interview released on 4-28-21 with AJ Maestas here:


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