Preview Mode Links will not work in preview mode

Navigating Sports Business

Dec 14, 2022

CEO of Women Leaders in College Sports, Patti Phillips, outlines how hiring practices have traditionally focused on the "Four Fs": facilities, fundraising, football, and finance, but in recent years the focus has narrowed in on football and fundraising, plus the addition of NIL experience as a main priority. Phillips shares what Women Leaders in College Sports is doing to help prepare women to lead in those areas, and develop a new class of qualified AD prospects.


Listen to the full episode here:


For more insights, visit our LinkedIn page or learn more about Navigate at