Preview Mode Links will not work in preview mode

Navigating Sports Business

Apr 28, 2021

PepsiCo is one of the most active brands in the world for investing in sponsorships. This week, Justin Toman - Head of Sports Marketing - discusses the strategies behind some of Pepsi's most iconic activations, the importance of aligning sponsorships with business objectives, and what Justin looks for in a...


Apr 21, 2021

When Kim Pegula - CEO and Owner of Pegula Sports & Entertainment - took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the first female president in NFL and NHL history.

Kim and AJ talk about what it's like having a seat at the table for some of the most important conversations...


Apr 14, 2021

No one knows more about the Pac-12 than Jon Wilner - journalist for Bay Area News Group whose Pac-12 Hotline column is syndicated throughout the West.

He and AJ discuss what happens behind-the-scenes when a conference is choosing a new commissioner, how NIL will change college sports as we know them, and the relative...


Apr 7, 2021

Amy Latimer is the President of TD Garden, home to the NHL's Boston Bruins and NBA's Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit.

On this week's episode, Amy joins AJ to discuss how she was able to...