Apr 22, 2026
Mike Dillon – CFO of the Pittsburgh Penguins – on the "triangle offense" of ticketing, marketing, & strategy that allows them to react to data models and test new initiatives throughout the season.
He cites the example of optimizing games with lower projected attendance by adding indoor fireworks shows - safely.
Apr 15, 2026
Katie Bynum Aznavorian — Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee — breaks down how Team USA built on the momentum of past Olympic Games at the Milano Cortina 2026 Olympics.
That approach led to even greater growth in performance, fan sentiment, and engagement compared...
Apr 8, 2026
Sponsorship budgets often compete with digital and social advertising that offer clear, measurable conversion rates.
Rather than treating sponsorships like a pure media buy, experienced marketers understand the downstream impact on sales, employee morale, brand perception, and reach across markets.
Listen to the...
Apr 1, 2026
Special predictions episode: AJ and Charles give their thoughts on the next 12-months in sports business.
What will be the price tag for Seattle Seahawks? Will the NBA expand? Will the NFL add an 18th game? How many private capital deals reach college athletics? We'll revisit these predictions next year to see what we...
Mar 25, 2026
Mike Dillon - CFO of the Pittsburgh Penguins - leads a duel role overseeing both finance and strategy for one of the most iconic franchises in the NHL. He and his team work closely with Navigate on advanced fan segmentation and custom research.
He discusses the things NHL teams do well from a revenue standpoint and...