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Navigating Sports Business

Sep 29, 2021

Ishwara Glassman Chrein - President of Chicago Fire FC - met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement. 


They also talk about Ishwara's résumé before joining the...

Sep 22, 2021

MLB Chief Strategy & Operations Officer Chris Marinak on the recent and upcoming innovations that will increase fan engagement and monetize league content. 

He touches on the MLB Film Room and Rally products which seek to revolutionize the way we watch highlights and the way we consume live baseball. He also paints a...

Sep 15, 2021

Former Pac-12 Commissioner - Larry Scott - on the success of the conference's media deal, and what he would have done differently regarding the launch of the Pac-12 Network. 

The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue...

Sep 8, 2021

Tod Leiweke - CEO of the Seattle Kraken - on the success that the Kraken have seen before even playing an NHL game. He also touches on the process behind selecting the team name, the importance of building a diverse organization, and how sports can act as a unifying force in a difficult time.


Listen to the full...

Sep 1, 2021

Roger Valdiserri worked for the Notre Dame Athletics Department for 3 decades. Over the years, he witnessed some of the best games in college football history, and some of the greatest collegiate athletes of all time.

He shares how he got Joe Theisman's entire family to change the pronunciation of their last name to...