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Navigating Sports Business

Sep 27, 2023

Steve Lauletta – President of 23XI Racing – on the recent creativity that he's seen in NASCAR with events like the Chicago Street Race and the Clash at the Coliseum. He's optimistic about the future of the sport and the changes they've made to appeal to a broader audience.
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Sep 20, 2023

Shawn Quill – National Sports Industry Leader at KPMG – on the importance of measuring your sponsorship portfolio to determine ROI. He also talks about finding deals that align with your brand's value, and give benefit to your partner beyond writing a check.


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Sep 13, 2023

Stu Halberg – CEO of Logitix – on what actually drives ticket purchasing. The surprising takeaway is that price is not as critical as once thought, at least compared to factors like, quality of the teams or performers, timing, and availability of other events in the area.


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Sep 6, 2023

Steve Lauletta - President of 23XI Racing - details what it's like to build a NASCAR team from the ground up alongside Michael Jordan and Denny Hamlin.


He and AJ Maestas discuss the role of sponsorship in NASCAR and how it differs from other sports properties. They also touch on 23XI's unique positioning and their...