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Navigating Sports Business

Jul 26, 2023

Stu Halberg - CEO of Logitix - breaks down which technologies and emerging players are going to have the biggest impact on ticketing in the near future. He and Jeff Nelson also discuss the factors that influence ticket pricing, and what properties can do to ensure they're maximizing ticket revenue.



2:15 -...

Jul 19, 2023

Chris Davis – Chief Marketing Officer & Senior Vice President of Merchandising at New Balance – on what it means to be the "ultimate challenger brand" and the creative risks that his team is taking in order to achieve that lofty goal.


They embedded themselves in two major truths as a brand:

  1. If you’re standing...

Jul 12, 2023

Kara Nortman - Founder of Angel City FC and Managing Partner of Monarch Collective - on how she, Natalie Portman, Julie Uhrman, and others founded Angel City FC and why she's optimistic about the future of the NWSL and women's sports in general.


Angel City accounted for 38.75% of all NWSL revenue in 2022 according to...

Jul 5, 2023

After overseeing back-to-back national championships in football, Josh Brooks – the Director of Athletics at University of Georgia – gives us an inside look at the day-to-day life of someone at the helm of a successful DI athletic department. In a job where you're always "on" it's important to keep the mentality...